Stallone to launch fashion line

Last Updated on Saturday, 26 March 2011 21:51 Saturday, 26 March 2011 21:27

Dressing like Rocky and Rambo could soon be all the rage thanks to Sylvester Stallone. The 64 year old has hooked up with retail executive Michael Henry to create his own lifestyle brand featuring items inspired by the Rocky and Rambo characters. Jeans, shirts, jackets and accessories (jagged edge knives? Bow and arrows?) are all on the agenda. Sunglasses and aftershave are promised some time down the line.

"I thought the time is now. I've lived a life where I know what has worked and what hasn't worked," said Stallone. "Clothing is the first step to building a character." He made the point to MensWeek that if Rocky Balboa "wore white and pleated pants, it would have been a whole different thing. Clothes affect one's attitude.”

The brand will target men aged 25 to 40, just about reaching the limits for when a man could imitate Rocky anyway. The launch is pencilled in for 2012 so if you can't wait that long feel free to rip some strips of cloth from your shirt to make an impromtu headband.

Knife and headband. Everything you need to look snazzy on a nite out.