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OntFront open new store in Amsterdam

OntFrontOntFront are on the up - they've just opened their first brand name store in Amsterdam. It's always great to see a men's fashion brand take a big leap of faith rather than leaving everything to the same old brands that have been around for donkey's years. OntFront is the brainchild of Tomas Overtoom and Liza Koifman, who launched the brand in 2007 seeking to put out a new style for the fashion conscious man that had a rebellious touch.

The duo have gone to a lot of trouble (and expense) too. The store is impeccably smart with dark brown walls and furnishings giving it that essential, manly feel.

Check out the OntFront store opening promo video here!

And it's not just OntFront creations you'll find there either. Accessories, shoes and perfumes from Spyker, United Nude, Van Well, Filling Pieces, Gourmet, Fromanteel, Von Eusersdorff and Pasotti Ombrelli are all on offer.

The store is open seven days a week (on the Haarlemmerdijk 121) or you can find their website at Ontfront.com. Check out the pics below of the shop. Gorgeous!

 

OntFront

OntFront shop 2

OntFront shop 3

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